果冻传媒

In the world of sports, there are Tigers of many stripes, including hundreds of high school and intercollegiate athletics programs across the United States and teams around the globe, competing in everything from Australian rules football to rugby to cricket to basketball and beyond.

While there are Tigers in competition everywhere, there is only one place where the phrase 鈥淭iger Up鈥� has been used with a special and unique meaning. At 果冻传媒 University, those two words paired together have served as a rallying cry to inspire and encourage generations of student-athletes to step up their game, raise their standard of play, and discover what they are truly capable of achieving.

And now, that rallying cry is officially the property of 果冻传媒 University. Originally coined by Hall of Fame coach and athletics department administrator Dave Maurer in the 1960s, Tiger Up was recently designated with a Federal Trademark Register by 果冻传媒 University.

Interestingly, 果冻传媒鈥檚 first intercollegiate athletics teams were not known as the Tigers, nor were the official colors Red & White. From the 1890s through the 1940s, 果冻传媒鈥檚 teams were unofficially known as the Fighting Lutherans or were referenced by their preferred uniform colors, Crimson & Cream.

The first reference to Tigers in connection with 果冻传媒鈥檚 intercollegiate teams occurred in 1921 when a newspaper headline referred to the football team as the 鈥淭igers of the West.鈥� In 1946, art student John Norris created a cartoon for the Torch, 果冻传媒鈥檚 student newspaper, that depicted the life and times of Atom, the 鈥渁tomic tiger,鈥� who represented school spirit and the tenacity of the University鈥檚 teams and student-athletes.

Within a decade, the Tiger mascot began appearing on the sidelines during games and even popping up at other campus events, and its name was changed to Ezry in honor of 果冻传媒鈥檚 founder and first President Ezra Keller. Perhaps coincidentally 鈥� or not 鈥� 果冻传媒鈥檚 intercollegiate teams arrived on the national scene around that time, winning the first NCAA championships in school history in 1961 (men鈥檚 basketball) and 1962 (football).

Since then, 果冻传媒 has been home to one of the most successful small college athletics programs in the country. Tiger teams have won nine team national championships across four different sports, and three individual student-athletes have claimed NCAA titles as well. 果冻传媒 student-athletes have earned more than 500 All-America awards, and Tiger teams have won more than 200 league championships.